As childhood fans of true Heinz ketchup, the new low sodium alternative caught our eye. Intrigued, and always looking to lower our salt intake, we bought it without much hesitation. So long as it was Heinz its bound to be good, and with 50% less salt everybody wins…right?
Just before using it, we noticed that it wasn’t Ketchup any more. What we had left the store with was a “Ketchup style sauce”. This is a usual ploy by companies trying to sell a product as something that its not. When you see a bottle that looks like Ketchup, by the makers of Ketchup, with all the same branding as Ketchup, you would think that you got Ketchup.
The taste was the unfortunate part. This stuff tastes like a “Ketchup style sauce”. We were less than thrilled. Yeah, yeah, I can hear you saying “Well with half the salt of course it won’t taste good”, but this isn’t always the case. Besides, if it tasted like low salt ketchup that would be fine. But it doesn’t. The taste is completely changed, and it doesn’t taste like Heinz, or even a no name ketchup. What it tastes like is a ketchup style sauce.
Now I know that you would think that the poor taste would be the worst part. Not for us. The worst was when we finally looked at the ingredients list. Usually the first thing we do when picking up a new product, we finally compared the “Low Sodium” knock-off to the real thing and found out that the one we bought had very different ingredients (namely potassium chloride and the infamous “flavours”). Basically what we ended up with was something that although looked the same (just healthier) turned out to taste badly and have added ingredients that we weren’t expecting.
Moral of the story, keep a watchful eye over things that appear to be “healthy alternatives”. Many foods that are marketed towards those living “healthy active lifestyles” have additives such as soy protein. Unless you are watching the ingredients label, you probably wouldn’t expect cereals, granola bars etc. to be loaded with soy. Especially when food such as “Vector” tout themselves as “meal replacements”. Its important to keep your eyes off the marketing ploys and onto the nutrition and ingredients list to make sure you make good decisions. We learnt our lesson, and we’re hoping others follow suit.